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citronella tea lights
Worth a lookShows demand growing +870.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+870.7%90-day search growth — must beat 0% to launch
Conversion
Incredible23.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good865.29avg incumbent reviews — the moat a new listing must climb
Brand share
Good75%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.73avg listing price — sweet spot $15–$100
Market size
Bad£32K£32K/yr · 21K searches
Price range
Bad£2.55–£13.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Trending