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62

citronella spray

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 15Growth 96Conversion 81Competition 42Returns 99Price range 26Avg price 27Brand share 66Review moat 68Quality gap 80

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Growth

Incredible+166.5%

90-day search growth — must beat 0% to launch

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good786.75

avg incumbent reviews — the moat a new listing must climb

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£9.24

avg listing price — sweet spot $15–$100

Price range

Okay£3.84–£19.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£60K

£60K/yr · 76K searches

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