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cinnamon oil
Skip itPrices mostly outside the sweet spot ($4.00–$9.18) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad7,222.5avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.43avg listing price — sweet spot $15–$100
Growth
Bad-34.8%90-day search growth — must beat 0% to launch
Market size
Bad£29K£29K/yr · 39K searches
Price range
Bad£4.00–£9.18cheapest to priciest tracked listing — scored on the share inside $15–$100