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cholesterol lowering supplements
Skip itSoft demand (-31.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great439.29avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Price range
Good£7.42–£34.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.55avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Market size
Okay£117K£117K/yr · 108K searches
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-31.0%90-day search growth — must beat 0% to launch
Signals Low Review Barrier