40
chlorella
Skip itSoft demand (-25.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Review moat
Good737avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.90avg listing price — sweet spot $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay£6.53–£18.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad£67K£67K/yr · 55K searches
Growth
Bad-25.3%90-day search growth — must beat 0% to launch