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cherry candle
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,847.08avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.78avg listing price — sweet spot $15–$100
Market size
Okay£107K£107K/yr · 206K searches
Price range
Bad£3.76–£17.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-37.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand