37
charcoal toothpaste
Skip itPrices mostly outside the sweet spot ($1.89–$12.13) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,794.1avg incumbent reviews — the moat a new listing must climb
Market size
Bad£80K£80K/yr · 78K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Avg price
Bad£6.23avg listing price — sweet spot $15–$100
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-26.8%90-day search growth — must beat 0% to launch
Price range
Bad£1.89–£12.13cheapest to priciest tracked listing — scored on the share inside $15–$100