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63

cbd

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 81Growth 13Conversion 76Competition 49Returns 100Price range 72Avg price 77Brand share 44Review moat 71Quality gap 85

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Market size

Great£1.2M

£1.2M/yr · 1.0M searches

Avg price

Great£15.88

avg listing price — sweet spot $15–$100

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Price range

Good£7.61–£33.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good647.42

avg incumbent reviews — the moat a new listing must climb

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Growth

Bad-23.3%

90-day search growth — must beat 0% to launch