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60

castor oil pack

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 50Growth 42Conversion 72Competition 52Returns 99Price range 60Avg price 39Brand share 66Review moat 24Quality gap 81

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Price range

Good£4.65–£30.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£274K

£274K/yr · 383K searches

Growth

Okay+13.9%

90-day search growth — must beat 0% to launch

Avg price

Okay£10.70

avg listing price — sweet spot $15–$100

Review moat

Bad6,389.81

avg incumbent reviews — the moat a new listing must climb