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casein protein powder
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible£26.64avg listing price — sweet spot $15–$100
Price range
Great£9.58–£56.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,600.1avg incumbent reviews — the moat a new listing must climb
Market size
Okay£206K£206K/yr · 301K searches
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-16.7%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand