61
candles
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible£2.6M£2.6M/yr · 7.5M searches
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,451.68avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.23avg listing price — sweet spot $15–$100
Price range
Bad£2.15–£16.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-34.8%90-day search growth — must beat 0% to launch