49
candles for men
Skip itSoft demand (-36.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,175.52avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.51avg listing price — sweet spot $15–$100
Price range
Good£6.01–£24.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£49K£49K/yr · 99K searches
Growth
Bad-36.8%90-day search growth — must beat 0% to launch