60
candle wax melting pot
Worth a lookShows a sweet-spot price point ($25.84 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible£25.84avg listing price — sweet spot $15–$100
Brand share
Great43%top-5 brand share — no brand owns this niche
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great£6.64–£114.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good500.4avg incumbent reviews — the moat a new listing must climb
Market size
Okay£133K£133K/yr · 226K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-41.6%90-day search growth — must beat 0% to launch