51
calm carry
Worth a lookShows beatable incumbent ratings (3.5★), but soft demand (-23.4% this quarter) keeps it on the watch list.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Review moat
Incredible43.15avg incumbent reviews — the moat a new listing must climb
Avg price
Great£19.43avg listing price — sweet spot $15–$100
Price range
Good£6.38–£39.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.5%return rate — above 5% kills the launch gate
Market size
Okay£214K£214K/yr · 432K searches
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-23.4%90-day search growth — must beat 0% to launch