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calcium citrate
Worth a lookShows low returns (0.1%), but soft demand (-8.0% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Review moat
Good648.87avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Avg price
Good£12.96avg listing price — sweet spot $15–$100
Price range
Good£5.62–£27.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£90K£90K/yr · 74K searches
Growth
Bad-8.0%90-day search growth — must beat 0% to launch