44
butyrate
Skip itA concentrated shelf (top 5 take 90% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Avg price
Great£17.49avg listing price — sweet spot $15–$100
Review moat
Great462.5avg incumbent reviews — the moat a new listing must climb
Price range
Good£7.74–£31.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Market size
Bad£75K£75K/yr · 45K searches
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals Low Review Barrier