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burn dressings
Skip itPrices mostly outside the sweet spot ($3.09–$13.30) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Review moat
Great484.45avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+19.8%90-day search growth — must beat 0% to launch
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.94avg listing price — sweet spot $15–$100
Market size
Bad£57K£57K/yr · 89K searches
Price range
Bad£3.09–£13.30cheapest to priciest tracked listing — scored on the share inside $15–$100