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Skip itSoft demand (-10.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Price range
Good£4.75–£42.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.57avg listing price — sweet spot $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,324avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Bad£87K£87K/yr · 212K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-10.9%90-day search growth — must beat 0% to launch
Signals Quality Gap