48
breath spray
Skip itSoft demand (-13.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Okay£260K£260K/yr · 259K searches
Price range
Okay£2.29–£24.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,600.73avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Avg price
Bad£7.72avg listing price — sweet spot $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-13.2%90-day search growth — must beat 0% to launch