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boswellia
Skip itA concentrated shelf (top 5 take 75% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Review moat
Good515.64avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.26avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£4.87–£28.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay£114K£114K/yr · 74K searches
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf