49
boswellia for horses
Skip itSoft demand (-11.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Avg price
Great£22.00avg listing price — sweet spot $15–$100
Review moat
Great185.43avg incumbent reviews — the moat a new listing must climb
Price range
Great£13.17–£46.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Bad90%top-5 brand share — brand-locked demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£80K£80K/yr · 31K searches
Growth
Bad-11.3%90-day search growth — must beat 0% to launch