49
boron
Skip itA concentrated shelf (top 5 take 81% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Review moat
Great425.67avg incumbent reviews — the moat a new listing must climb
Market size
Okay£270K£270K/yr · 168K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.89avg listing price — sweet spot $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Okay£4.75–£21.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Competition
Bad81%top-5 click share — a locked-up shelf