42
body gua sha
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great447avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+12.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.99avg listing price — sweet spot $15–$100
Price range
Bad£2.66–£16.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£10K£10K/yr · 27K searches
Signals Low Review Barrier