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body accel toothpaste
Skip itSoft demand (-74.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.1★avg incumbent rating — lower means beatable quality
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,239.23avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.12avg listing price — sweet spot $15–$100
Price range
Bad£4.28–£18.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad81%top-5 click share — a locked-up shelf
Market size
Bad£13K£13K/yr · 23K searches
Growth
Bad-74.7%90-day search growth — must beat 0% to launch
Signals Quality Gap