60
blue pill
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great137avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great£15.89avg listing price — sweet spot $15–$100
Brand share
Great60%top-5 brand share — no brand owns this niche
Price range
Good£7.13–£30.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Market size
Okay£121K£121K/yr · 157K searches