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blue light glasses
Skip itPrices mostly outside the sweet spot ($3.65–$12.18) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good£816K£816K/yr · 2.4M searches
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Bad8,277.83avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.12avg listing price — sweet spot $15–$100
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-40.2%90-day search growth — must beat 0% to launch
Price range
Bad£3.65–£12.18cheapest to priciest tracked listing — scored on the share inside $15–$100