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blood glucose test strips
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,292.13avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.82avg listing price — sweet spot $15–$100
Market size
Okay£170K£170K/yr · 177K searches
Price range
Okay£4.09–£19.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-10.9%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand