64
blister
Launch itA $1.1M/yr market growing +73.1% this quarter with returns at 0.1% — clears our launch bar.
Conversion
Incredible22.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great£1.1M£1.1M/yr · 958K searches
Growth
Great+73.1%90-day search growth — must beat 0% to launch
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,782.77avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Avg price
Bad£5.20avg listing price — sweet spot $15–$100
Price range
Bad£3.13–£7.99cheapest to priciest tracked listing — scored on the share inside $15–$100