45
blindfold
Skip itPrices mostly outside the sweet spot ($3.23–$8.08) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,584.72avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Avg price
Bad£4.95avg listing price — sweet spot $15–$100
Market size
Bad£49K£49K/yr · 93K searches
Price range
Bad£3.23–£8.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand