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blendjet

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Soft demand (-38.0% this quarter) — this niche doesn't clear our bar today.

Market size 14Growth 6Conversion 30Competition 51Returns 64Price range 72Avg price 86Brand share 55Review moat 49Quality gap 100

Quality gap

Incredible3.5★

avg incumbent rating — lower means beatable quality

Avg price

Great£19.24

avg listing price — sweet spot $15–$100

Price range

Good£7.50–£34.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.5%

return rate — above 5% kills the launch gate

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,555.56

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad£56K

£56K/yr · 123K searches

Growth

Bad-38.0%

90-day search growth — must beat 0% to launch