44
black coconut yankee candle
Skip itSoft demand (-44.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,127.91avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.35avg listing price — sweet spot $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Price range
Okay£2.04–£20.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£35K£35K/yr · 41K searches
Growth
Bad-44.4%90-day search growth — must beat 0% to launch