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black candles
Skip itPrices mostly outside the sweet spot ($2.61–$14.01) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good1,018.12avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.39avg listing price — sweet spot $15–$100
Market size
Bad£68K£68K/yr · 186K searches
Growth
Bad-29.1%90-day search growth — must beat 0% to launch
Price range
Bad£2.61–£14.01cheapest to priciest tracked listing — scored on the share inside $15–$100