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biotin and collagen supplements
Skip itSoft demand (-27.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Price range
Okay£5.66–£20.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.15avg listing price — sweet spot $15–$100
Market size
Okay£138K£138K/yr · 117K searches
Review moat
Bad4,627.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-27.7%90-day search growth — must beat 0% to launch