40
biotene
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Price range
Good£6.15–£26.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.19avg listing price — sweet spot $15–$100
Review moat
Bad4,397.38avg incumbent reviews — the moat a new listing must climb
Market size
Bad£94K£94K/yr · 41K searches
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand