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bikini wax
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Growth
Good+46.0%90-day search growth — must beat 0% to launch
Price range
Good£3.19–£31.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,018.29avg incumbent reviews — the moat a new listing must climb
Market size
Okay£127K£127K/yr · 133K searches
Avg price
Okay£9.33avg listing price — sweet spot $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Bad98%top-5 brand share — brand-locked demand