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beta carotene
Worth a lookShows low returns (0.1%), but a concentrated shelf (top 5 take 81% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Review moat
Good982.67avg incumbent reviews — the moat a new listing must climb
Growth
Okay+19.8%90-day search growth — must beat 0% to launch
Avg price
Okay£11.53avg listing price — sweet spot $15–$100
Price range
Okay£5.55–£20.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Bad£74K£74K/yr · 69K searches
Competition
Bad81%top-5 click share — a locked-up shelf