55
bed pan
Worth a lookShows low returns (1.1%), but soft demand (-13.7% this quarter) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,013.54avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£5.25–£27.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.63avg listing price — sweet spot $15–$100
Market size
Bad£94K£94K/yr · 91K searches
Growth
Bad-13.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand