45
beard balm
Skip itPrices mostly outside the sweet spot ($3.09–$17.27) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£273K£273K/yr · 305K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.48avg listing price — sweet spot $15–$100
Review moat
Bad7,712.79avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
Price range
Bad£3.09–£17.27cheapest to priciest tracked listing — scored on the share inside $15–$100