59
bath step
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Avg price
Great£19.87avg listing price — sweet spot $15–$100
Price range
Great£4.64–£64.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Review moat
Good582.45avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Market size
Bad£79K£79K/yr · 98K searches