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bath lifts for the elderly
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great264.33avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.0%return rate — above 5% kills the launch gate
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Avg price
Okay£257.46avg listing price — sweet spot $15–$100
Growth
Bad-17.7%90-day search growth — must beat 0% to launch
Market size
Bad£57K£57K/yr · 48K searches
Price range
Bad£15.12–£922.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals High Price