48
back support
Skip itSoft demand (-12.0% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£14.68avg listing price — sweet spot $15–$100
Market size
Good£697K£697K/yr · 1.5M searches
Price range
Good£5.53–£24.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Returns
Okay3.7%return rate — above 5% kills the launch gate
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Review moat
Bad8,221.6avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.0%90-day search growth — must beat 0% to launch