51
back support pillow for bed
Worth a lookShows a sweet-spot price point ($21.10 avg), but soft demand (-28.8% this quarter) keeps it on the watch list.
Avg price
Great£21.10avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great£8.21–£41.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Bad4,110.2avg incumbent reviews — the moat a new listing must climb
Market size
Bad£81K£81K/yr · 268K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-28.8%90-day search growth — must beat 0% to launch