55
back stretcher
Worth a lookShows low returns (0.6%), but a small market ($91K/yr) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good733.5avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.35avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Good£4.47–£27.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£91K£91K/yr · 182K searches
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Signals Out of Stock