55
back scratcher
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($2.69–$9.10) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Market size
Good£606K£606K/yr · 874K searches
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,379.73avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Avg price
Bad£5.24avg listing price — sweet spot $15–$100
Price range
Bad£2.69–£9.10cheapest to priciest tracked listing — scored on the share inside $15–$100