47
baby toothbrush
Skip itPrices mostly outside the sweet spot ($1.05–$11.44) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.9%search→purchase rate — share of searches ending in a sale
Market size
Good£555K£555K/yr · 650K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Bad9,381.24avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.38avg listing price — sweet spot $15–$100
Growth
Bad-22.3%90-day search growth — must beat 0% to launch
Price range
Bad£1.05–£11.44cheapest to priciest tracked listing — scored on the share inside $15–$100