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baby scales
Skip itSoft demand (-16.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£27.23avg listing price — sweet spot $15–$100
Price range
Great£11.97–£44.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,075.69avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Okay£240K£240K/yr · 144K searches
Returns
Okay4.3%return rate — above 5% kills the launch gate
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-16.3%90-day search growth — must beat 0% to launch