29
baby powder candle
Skip itSoft demand (-53.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,356.43avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.98avg listing price — sweet spot $15–$100
Price range
Bad£3.35–£17.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad93%top-5 click share — a locked-up shelf
Market size
Bad£11K£11K/yr · 29K searches
Growth
Bad-53.1%90-day search growth — must beat 0% to launch