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b12 sublingual
Skip itA small market ($64K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.79avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£4.73–£20.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,472.48avg incumbent reviews — the moat a new listing must climb
Market size
Bad£64K£64K/yr · 51K searches
Growth
Bad-17.8%90-day search growth — must beat 0% to launch