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b12 liquid
Skip itSoft demand (-32.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.85avg listing price — sweet spot $15–$100
Review moat
Okay1,538.63avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Price range
Okay£6.27–£20.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£93K£93K/yr · 79K searches
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-32.6%90-day search growth — must beat 0% to launch