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39

b12 gummies

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Prices mostly outside the sweet spot ($7.29–$15.30) — this niche doesn't clear our bar today.

Market size 16Growth 16Conversion 97Competition 15Returns 100Price range 4Avg price 36Brand share 38Review moat 58Quality gap 38

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible14.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,190.27

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£10.31

avg listing price — sweet spot $15–$100

Market size

Bad£62K

£62K/yr · 41K searches

Growth

Bad-18.0%

90-day search growth — must beat 0% to launch

Competition

Bad82%

top-5 click share — a locked-up shelf

Price range

Bad£7.29–£15.30

cheapest to priciest tracked listing — scored on the share inside $15–$100